DAM (Digital Asset Management) is a platform, a position, a practice, and a community that creates and nurtures systems that organize digital content. The most engaging imagery, advanced knowledge, or compelling stories have no impact if no one can find them. We help people find the right content for the right purpose at the right time.
DAM vocabulary | DAM is an emerging field that not everyone is familiar with. Here are some of the basics.
Content Presentation & Delivery
The Content Digest
The platform below was an internal distribution website for materials from Marketing called the Content Digest. This was my precursor to working with DAM. Assets were displayed in “stories” with copy in short, medium, and long form. I started by designing the weekly production schedule and leading the team that updated the page design and content. Later I moved into leading the platform, including a UX overhaul. The content presentation was designed to provide an intended-use blueprint and context of the overall brand architecture for the user.
Amway Media Library, Future DAM Project
My next project was to bring a UX focus to our DAM. The designs below apply our lessons from the Content Digest, as well as our user research on the DAM. They provide our users with immediate access to personal filters, brand structure and strategy, links to similar and related assets, associated copy, scripts and transcripts, and tools for creative collaboration and community.
