DAM (Digital Asset Management) is a platform, a position, a practice, and a community that creates and nurtures systems that organize digital content. The most engaging imagery, advanced knowledge, or compelling stories have no impact if no one can find them. We help people find the right content for the right purpose at the right time.

The Vocabulary of DAM

DAM  / acronym - digital asset management /

platform and software A repository in which files are combined with metadata to support their storage, organization, accessibility, presentation, deployment, measurement, and preservation. Assets in a DAM are usually non-textual.

profession or professional category The practice of managing digital assets throughout their lifetime, including storage, organization, presentation, deployment, measurement, and preservation.

Taxonomy

The way in which assets are classified into overarching structural categories within the DAM

Metadata  / metadata or meta data /

Data attached to files which describes them, categorizes them, and facilitates their use in other activities and systems.

Asset / files + metadata = assets /

A file combine with descriptive or instructional data, which together have a greater intrinsic or acquired value than a file alone.

Content Hub

When DAM is used to aggregate content from incoming systems then display and/or deploy content to users and other systems and channels.

MarTech Stack

The set of marketing technology systems, such as DAM, CRM, and PIM, that support your company’s content strategy.

OmniChannel Stack

A marketing technology stack that supports the continuous improvement of a clear connected message across channels.