https://www.olmsteddesign.com/home-old daily 0.75 2022-03-09 https://www.olmsteddesign.com/contentatscale daily 0.75 2022-06-16 https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/c4ebe38b-e737-46cb-b558-2f000565f0d2/OneGlobalDAM_ContentHub_sm.jpg https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/bf6195e7-708b-429a-b28a-a8fd961da630/AssetJourney_Disconnected_sm.jpg https://www.olmsteddesign.com/art-direction-2 daily 0.75 2022-07-19 https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/dac4a112-470a-4aeb-aefc-7a6cc7ab91da/Nut_HeroSystem.jpg Art Direction These images were created to compliment the ingredient photography on Nutrilite packaging. The lighting and angle for every shot was set exactly the same, allowing designers working with this visual systems to create believable compositions from any combination of ingredients in Photoshop with minimal effort . https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/26668a69-0ded-4a93-bf40-f7e04040e692/AHo_Lay_SA8_NextGen_ConceptFinal-3.jpg Art Direction The packaging update for SA8 Concentrated Liquid Laundry Detergent coincided with a new Amway focus on the under-35 market. Instead of high-end aspirational concepts, we focused on the circumstances in which adults between 18 - 35 might actually do laundry. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/f0c26600-6f76-41cf-803e-8481f3abba14/OverBuffet_BrandPromise_Disply.jpg Art Direction These floor to ceiling layouts supported the introduction of the new eSpring Brand Guide during an immersive workshop by providing a visual reference to reinforce the new brand. They were then used throughout Amway to help reposition the product on the mind of all employees. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/feec492c-05a7-436b-804c-5e54818811bc/NonAmway_Portfolio9.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/2ccdb71b-47d4-423f-93b4-197ec30cefa5/NonAmway_Portfolio15.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/58f26ca8-55c5-47cd-9162-37677eb0e92c/Nut_Pho_hero_acerola_12.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/fe656ec4-1e91-4444-9fcb-2faba2e21c72/AHo_Lay_SA8_NextGen_ConceptFinal-1.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/f7f9eb9b-b091-4aa8-9fa5-b90e8b9675cf/HistoryandPeers.jpg Art Direction Peers and competitors https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/21d39baf-a7f7-48e9-93e8-510cbd9210ed/NonAmway_Portfolio10.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/6b392d4c-1607-405e-bb30-db8065e3ff50/NonAmway_Portfolio13.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/cb724aad-5c9e-4dd0-b33f-4bbe2b8cea21/Nut_Hero_Bottles_JointHealth.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/86b9d40e-7234-40db-86ad-173f3535a04f/SA8_1_Single_Amway-shoot22838.jpg Art Direction This led to a photography series for our Latin American Market featuring two young people meeting, falling in love, and starting a family through through the lens for their time spent at the laundromat. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/c7f9e216-4d6c-4083-9b9b-5c2d0842d891/MainDisplayWall_Display.jpg Art Direction Communication elements https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/149d7e66-90f7-450b-b110-fde3085382c6/NonAmway_Portfolio8.jpg Art Direction 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https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/b4d1421d-fa80-4823-8827-43e5139a574c/Nut_Hero_Bottles_VitE.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/bfd33676-1789-453d-b0fa-ae001aeda9eb/SA8_2_Meet_AMWAY23998.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/2a4512e0-f145-445b-b726-7581c06365c9/eSp_PDF_Banner_1.jpg Art Direction Banner for western markets https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/7eb243db-07eb-400a-916f-ddcb72c07a08/NonAmway_Portfolio12.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/f4ad6e9e-be63-40dc-b2e4-e2dd23bd21c6/NonAmway_Portfolio19.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/8faedd56-d120-4f47-8317-fe660ebb603d/Nut_KoreaSup_Lego_Block_V2.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/37a1c6e6-c639-4fea-b2d3-750a20479cfb/SA8_3_Couple_AMWAY-223023.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/2534ccf8-3110-4600-a2d8-a3c578c11ca1/eSp_PDF_Banner_2.jpg Art Direction Banner for eastern markets https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/86435640-6fa2-40f3-ba3b-3e586b7bfa5f/NonAmway_Portfolio20.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/d65c976b-e0f5-4679-8dbb-d88e120d642b/Nut_KoreaSup_Lego_07_V2.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/a720361c-a24e-496f-ad9d-67bbad4f2c26/SA8_3_Couple_AMWAY-223130.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/faa6f2ab-3d4d-436d-ad94-f49aed5b0e66/eSp_PDF_Billboards_Print.jpg Art Direction Posters 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https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/4d41f64d-beab-4456-8cf5-1e6a37fc4b02/SA8_4_FamilyL_AMWAY24127.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/6ff4088a-0046-4089-b075-8c8d27f7e63a/NonAmway_Portfolio25.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/a30a8a96-62fd-4784-bbb5-2d0b72e32a1e/Nut_KoreaSup_Lego_05_V2.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/3328d07a-a9b7-4009-9861-1052edb5032f/NonAmway_Portfolio26.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/d3d974c0-2e14-484b-be2a-14f38ef0c215/Nut_KoreaSup_Lego_18_V2.jpg Art Direction https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/38edffda-f26d-4ca1-8eef-2cbe93662797/SA8_4_FamilyL_AMWAY24239.jpg Art Direction https://www.olmsteddesign.com/process daily 0.75 2022-06-16 https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/1619109529577-0N7QOEU96N22IRSAS9HL/ResearchNotebook.jpg Process - Research There are so many ways to get to know users. Interviews, observation, and immersion are all different avenues to understanding. In each situation it’s important to create a framework that will maintain focus on the project without being overly directive. If your initial research parameters are too specific, you may eliminate crucial information or observations that fall outside them. Instead, create a list of prompts that will help your user explore their processes, pain points, and desired outcomes. Listen and/or observe and follow up on what concerns them most. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/1619111361602-E62OMW6LZS2A7SN532UP/AffinityMapping.jpg Process Assimilation There is a point in most projects when the amount of incoming information is overwhelming and everything is confusing. Rather than force form on a subject, we need to learn to be comfortable with discomfort.Use assimilation exercises that align with your goal. Are you trying to understand people, discern patterns, evaluate technology, reframe problems? Then observe the natural relationships and gaps that emerge. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/1619198234109-VJEP3HV7WUU9VBQJUYCR/PersonasScreen.jpg Process - Personas A persona is a detailed description of one of your user groups imagined as a single person. It is a useful structure for organizing your research to show how users relate to your experience. There are plenty of frameworks for creating personas. Most include demographics, behaviors and goals. Some may also include a short story, jobs-to-be-done, or statements about their pain points and how they could be better supported. Persona drawings by Yu luck from the Persona Collection at The Noun Project. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/1619387790728-W295RUK7RJQN8TMF1EH5/UserJourneys-Atlas.jpg Process - User Journeys User journeys are a series of touch points within, or related to, your product or experience where the user takes action toward their intended outcome. You can conduct more refined interviews and surveys to understand user experience around each of these points. Are they pain points or satisfaction points? Maybe there are new technologies or processes that better support your users. Maybe a completely different set of touch points will meet the same goal with improved outcomes. When you’ve completed user journeys for each of your personas, they can be combined into a user atlas, which allows you to examine your system for opportunities for alignment, efficiency, and innovation. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/1619387994889-Y2YB2AUHS0NW9J3GZW1B/Pre-Storyboards.jpg Process - Pre-storyboards Pre-story boards will help get a jump on story boards and work well with the non-visual part of your team. A useful shortcut is to ask each member of your cross-functional team to step away and describe what happens at each touch point from their perspective. When the team regroups everyone lays out their descriptions together. This helps them understand the project from the point of view of each skillset and reveals gaps and dependencies. It’s a great vehicle for the team to coordinate their understanding of each touch point. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/1619402697248-FI4CHYHX8LK34LAPB6PM/RoughStoryBoards.jpg Process - Storyboards Storyboards are used to convey the experience of a sequence of events within your project. They can be rough or polished depending on their purpose. If you’re working out the features, space, or interaction for each user touchpoint alone or with a small group they may be quick sketches like the ones I’ve shared here. If you are using them to communicate with your client or leadership, they may be very finished and detailed. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/1619805684605-Z0NLDFV1OVZ66WM88D0J/ContentNext_HomepageWireframes.jpg Process - Wireframes Wireframes are used to explore design approaches and to evaluate the layout of features without being overly engaged in details. They can be used for team discussion, lo-fi prototyping and user testing, or simple visual explanation. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/1619402175808-VZ720INVJOJGNTBF1ABH/Sitemap.jpg Process - Sitemaps & Wireflows Sitemaps and wire flows show how the pages of the experience are connected and how a user may and may not get from one portion of the experience to another. I created this sitemap for an internal marketing content site. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/1619805933297-2DV0G0EBIIKELI9TW3HT/Desktop_Screens.jpg Process - Designs Designs are used to explore hi-fidelity versions of your experience. This is when you hone in on how the details support the project’s over-all objectives. Designs may be used for client presentation, visual explanation, or user testing. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/1619805967635-UH5096QCF0ARQV2J81G9/iPhone7_Screens.jpg Process - Prototyping & Testing Prototyping is about testing your product or experience with users. This should start early and continue throughout the life of your product. Whether your test should be high or low fidelity depends on your objective. A lot can be learned quickly about the flow of information or a set of choices using simple props and activities, such as wireframes drawn on paper or acting out a scenario in a physical space. High fidelity testing helps gage user understanding and satisfaction. We can observe their reactions to UI details, content flow, and interactions. They can also be used for market testing and providing a more complete understanding of the experience for clients and leadership. It it important to be clear about your testing objectives. Put your users at ease. Confirm that this is not a finished product and they should feel comfortable pointing out design flaws and expressing confusion. The prototype is being tested, not them.. https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/1619812743964-F63WQRWG0IRGVESQFHGA/QuantitativeAnalytics_Affiliates.png Process - Analytics & Measuring For any product or experience you need to be able to measure your success. Depending on what you’ve built you may be measuring both its use and its output. For instance, if you create tax software you will want to evaluate ease of use and also how the tax forms it produced work for the accountants and agencies that receive them. If you design a factory, you will want to know how easy it is for your workers to produce your product, but also how that product is received by consumers. In this way you can track how improvements in one lead to improvements in the other. Quantitative: There are very specific quantitative elements you can measure, such number of users, number of downloads, time spent on pages, and user paths. Look back at your use cases, business objectives, and user tasks. What metrics indicate success in these areas? Qualitative: Metrics often point to where you can dig deeper by talking to your users. Testimonials, anecdotes, feedback, and stories bring analytics to life and help your team and your stakeholders understand successes, issues, and new use cases. https://www.olmsteddesign.com/dam-vocabulary daily 0.75 2022-03-14 https://www.olmsteddesign.com/content-delivery daily 0.75 2022-07-20 https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/a0e2327b-bd08-4122-9e91-f91a0a09b3ec/CD2016Weekly_HomePage.png Content Delivery https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/d928f68e-d277-42dc-9728-ce826f63050c/CD2016Weekly_Collection-FloraChic.png Content Delivery https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/e0af7acc-fc85-4600-85e7-210feee3953e/BrandNext_UserExperienceResearch4.jpg Content Delivery https://images.squarespace-cdn.com/content/v1/607713f51de2fb0f38c0338b/a38535d5-9bee-4152-acf0-78a224c47c56/ContentDigest_BuildProcess4.png Content Delivery 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